Woohoo! RaveRants is now live. Barely. But it works.
Even in its current embryonic state, RaveRants provides some decent insights into how Twitter users feel. Here are a couple:
- Obama v. Bush: Barack has many more positive than negative tweets, currently about 92% positive. This is way up from before he won the Nobel prize, where it was about 50/50 in terms of positive and negative tweets. However, most of these tweets are supporters of the president who think he didn’t deserve the Nobel. Sorry George Bush fans. The Ex has a low rating on Twitter, with only 21% positive tweets.
- Adidas v. Nike: Twitterers like Adidas more than Nike. Adidas currently has 91% positive tweets, versus 77% for Nike. Nike’s rating is pulled down by twitterers who are mostly concerned about sweatshops. Evidence that corporate social responsibility concerns impact brand affinity.
- Coke v. Pepsi: Currently, Coke barely leads Pepsi, with a 65% approval rating versus 59% for Pepsi.
Since Twitter is realtime, these results change minute-by-minute. But that’s the fun thing about RaveRants. It’s a constantly changing view of real-time sentiments of online users.
So, enjoy!
Just don’t beat on RaveRants too hard. And be patient. We know it’s not that fast. It will get better. Promise.
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